Services
Logo and branding design
Logos, colour and type that hold together on a website, a boat, an awning, an invoice and a WhatsApp profile picture.
A strong identity makes you recognisable at a glance and quietly reassuring. We design logos, colour and typography around who you actually are, then apply them consistently everywhere a customer might meet you — beginning with the website, and not stopping there. The surfaces that test a brand hardest are rarely the online ones.
- Typical turnaround
- 2–3 weeks
- Files
- Print, web and signage
- Languages
- Bilingual layouts
- Start from
- Logo, or existing brand
Where AI fits in branding
Cheap and fast exploration of a wide range of directions before any narrowing down by hand, and variations of a chosen mark — different lockups, or a version that holds up on dark. The judgement about which one is right, and why, remains a designer's job, and that's where the value sits. We'd be suspicious of any designer who finalised a logo with a prompt.
The mark is the smallest part of the job
A logo is what people recognise, and it's the least useful thing on this page. Recognition is built out of consistent colour, type and spacing across every surface a customer meets — the website, the invoice, the van, the awning over a terrace. We'll draw the mark, but we'll think about how it holds up small and in one colour, because that's where it ends up. A restaurant identity that looks beautiful in print and turns to mush at forty pixels on a sunlit menu board isn't finished.
Tested where it's hardest, not where it's easiest
The version of an identity that gets tested hardest isn't the website. It's a boat name in chrome, an embroidered shirt, a stamp on an invoice, a profile picture in a WhatsApp group, a menu board in bright August sun. We design for those from the outset rather than shrinking something detailed until it's a smudge.
Files your suppliers can actually open
A logo that can't be opened is no use at all. You'll get every format your printer, your signwriter, your embroiderer and your social accounts each need, with clear guidance on which belongs where — so nobody ends up stretching a JPEG to cover a shopfront.
Two languages, one identity
Any sign, menu, uniform or printed piece here has to work in Spanish and usually in English too, which is harder than it sounds. Type that looks elegant in one language can look cramped in the other, and a wordmark built around a Spanish phrase is a poor fit for a British customer reading it for the first time. Bilingual layouts get designed at the start, not squeezed in afterwards.
A few rules, so it doesn't drift
Give people no rules and a brand drifts: somebody picks a different blue, the spacing loosens, and inside a year the three places a customer meets you look like three businesses. You'll get a short guide covering colour, type and clear space — short enough that the people who weren't in the meeting will still follow it.
Made for the business you're actually running
What an identity should say depends on your trade and on who has to trust you with their money. A dental clinic, a yacht brokerage and a surf school on one street need three completely different answers, and none of them is improved by a logo picked because somebody liked it first. We'll look at what you have now, what your competitors look like, and where you want to be in five years.
What’s included
- Original logo design, drawn for your trade
- Colour palette and typography that work together
- Formats for print, web, signage and embroidery
- A short guide so it stays consistent
- Bilingual layouts for anything with words on it
Why it matters
- An identity people recognise in half a second
- Consistency that quietly builds trust
- One set of files that works on every surface
Often useful alongside this
- Website design once the identity exists, so the site can be built around it.
- Social media where consistent brand matters most and is hardest to keep.
Common questions
- Do I actually need a logo?
- Not strictly — plenty of businesses run perfectly well on a good name and consistent colours. You do need a consistent visual identity though, and when there isn't one, a logo is usually the quickest place to start.
- What do I end up with?
- Logo files in whatever formats web, print and signage need, a palette, type you can use without a licence, and a couple of pages on applying them properly.
- How long does an identity take?
- Two to three weeks is typical, depending how many directions you want to see. You'll get options rather than one idea and a choice between the good version and the less good one.
- Can you handle signs and menus as well?
- Yes. Signage, menus, vehicle graphics, uniforms, cards and the printed pieces that go with a website are all things we can design, and they're considerably easier when the identity was built with them in mind.
- Can we keep the logo we already have?
- Yes — that's a perfectly reasonable place to start, and we build the rest around whatever you've got. Starting again is a choice, not a requirement, and a good existing logo isn't a problem that needs solving.
Free, no-obligation
Get a free website audit and quote
Tell us about your business and we’ll come back with honest, friendly advice — including a clear quote and what we’d improve first.
Trusted by businesses across Marbella & the Costa del Sol