Web design

Websites for yacht brokers, charter and boat services

The marine market on this coast is bigger and more technical than it looks from the beach. Puerto Banús, Puerto de Estepona, Puerto de Fuengirola, the yards at the back of the harbours, the winter storage that pays for the summer charters. A brokerage website is really a listings website with an enquiry form attached — and the yard's is a portfolio with an address that is genuinely hard to photograph.

1

A brokerage site is a listings site, so build it like one

A serious buyer filters on length, year, cabins, berth availability and price before they look at a single photograph. If your site forces them to scroll through prose to find out whether the boat is thirty-two metres, you will lose them. We structure listings so the specification is visible immediately, the photography is large enough to judge, and comparable boats are one click away rather than buried in a gallery.

2

Charter enquiries arrive at midnight, from a calendar

A charter enquiry is not a feeling-out. It is a specific week, a number of guests, a budget, a question about the crew, and often the difference between a bareboat and a fully crewed MYBA charter with the advance provision allowance. Someone is checking your July dates at 23:30 on a Tuesday. If the availability calendar is slow, or the reply takes until Friday, you are simply not in the running.

3

The winter is the yard's real season

From September the work changes completely: antifouling, anodes, rigging and sail repair, canvas and covers, engine servicing, lifts out and cradling for the season, keel antifouling, and the storage yard filling up. Those services are invisible in a glamour-shot website, and they are often half the annual revenue. We build separate pages for the winter work, with photographs of actual jobs, timelines and what a season on a cradle involves.

4

Photographing a hull with one bar of signal

A boat on a pontoon at dawn, on mobile data, is not a good place to run a site with forty full-resolution images that load on demand. We compress hard, load the essential image first, and make the whole thing work on a weak connection. Your broker is not standing next to a fibre cabinet; neither is your client in the tender.

5

The specifications people actually filter by

Length overall, beam, build year and refit dates, number of cabins and heads, engines and hours, berth and mooring availability, flag and registration, and whether VAT is paid — the last of which matters enough to change a buyer's shortlist. Get these as structured, filterable fields rather than paragraphs, and add the same information as proper data underneath so search engines can use it.

6

German and Dutch are not optional here

The charter and brokerage markets along this coast are heavily German and Dutch-speaking, with northern European owners and a long history of wintering their boats locally. A site that exists only in English and Spanish quietly loses a substantial part of the serious audience. Where the customer is, the page should be — properly written, not translated.

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Common questions

Do I need a brokerage platform as well as a website?
Most brokers do, and they work well together: the platforms put you in front of buyers, your own site holds the detail, the photography and the relationship. We can build to sit alongside whichever platforms you already use rather than trying to replace them.
Can you keep my existing brokerage system?
Yes, if it does what you need. We can design and build the public site against your current data, or move you onto a simpler setup where the boat database is easier for your own team to maintain — which is often the part that quietly decides whether a site stays up to date.
Will you build a charter availability calendar?
Yes, including the booking request flow, crew details, the difference between bareboat and crewed, and enquiry handling outside working hours. Payments and deposits can be arranged through an account in your own name.
Do you build sites for storage yards and maintenance companies?
A lot of our marine work is exactly that: cradle heights, berth sizes, access, security, shore power, lift-out dates and what is included in a winter price. Those pages bring people in during the season they are actually searching.
How often does the fleet change?
Constantly. New listings, sold boats, price movements and berth changes mean the site needs to be updatable by your team without a designer. We build a simple admin screen for the specifications and status of each boat, and make sure a sold boat is marked sold rather than quietly left online.
Can you photograph the boats and the work?
Yes. On-water and in-yard photography, including early starts when the light is good and the berth is quiet, and honest images of work in progress rather than only the finished article.

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